Senior Sales Finance Analyst
Kraken›
📍London, GB
Posted 1mo ago · via lever
Apply on lever→Job Description
We are hiring a Senior Financial Analyst to join the Finance function, serving as a key partner in supporting and challenging the commercial organisation with rigorous financial analysis and insight.
This role is responsible for delivering independent, data-driven insights into pipeline health, forecasting accuracy, and revenue performance. The successful candidate will work closely with Sales Leadership, Commercial teams, and Finance to ensure that commercial decisions are underpinned by robust data, accurate forecasting, and high-quality analytical insight.
What you'll do:
Sales performance & analytics:
Own reporting on sales pipeline, bookings, ARR, conversion rates, and deal velocity
Produce weekly and monthly sales performance reporting for senior leadership
Analyse funnel performance, win/loss drivers, pipeline quality, and sales capacity
Identify risks and opportunities in the pipeline and proactively surface insights
Forecasting & planning:
Short-term and medium-term revenue forecasting
Independently challenge sales forecasts using historical data, trends, and coverage analysis
Support annual planning, quota setting, capacity modelling, and scenario analysis
Deal & commercial insight:
Analyse pricing, discounting, contract term length, and deal structure trends
Support deal reviews by providing data-led insight on risk, margin, and precedent
Help standardise reporting for large, complex, and non-standard deals
Sales systems & data quality:
Act as a Hubspot power user, ensuring data accuracy and consistency
Improve pipeline discipline, reporting standards, and data hygiene
Work with Sales / data team enhance dashboards, workflows, and automation
Cross-functional partnering:
Act as the analytical bridge between Finance and Sales
Support ad-hoc analysis for board materials, investor discussions, and strategic initiatives
Contribute to the continued development of a best-in-class, Finance-led commercial analytics capability
What you'll have:
Experience:
Previous experience in any of the following:
- Sales Finance
- Sales Operations
- Revenue Operations
- Commercial Analytics
- FP&A (with significant exposure to sales data)
- Strong analytical capability with the ability to translate data into clear commercial insight
- Advanced Excel/ Google Sheets skills; comfortable working with large datasets
- Able to challenge assumptions constructively and confidently with senior stakeholders
- Highly structured, detail-oriented, and commercially minded
- Commercially curious and outcome-focused
- Comfortable operating in a fast-moving, scaling environment
- Takes ownership, builds and improves processes rather than simply executing them
- Innovator, always looking for new ways to do things
- Low-ego, high-impact team player
It would be great if you also had:
SQL
Experience in a B2B SaaS or technology-enabled business
Experience supporting enterprise or complex B2B sales motions
Exposure to quota modelling, territory planning, or commission analytics
Hands-on experience with Hubspot
Details
- Department
- Finance 💸
- Work Type
- hybrid
- Locations
- London, GB
- Posted
- March 17, 2026
- Source
- lever