Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

About this role

We are looking for a seasoned Senior Motion Graphics Designer to own how Cialfo's brand comes alive in motion — across every digital channel, campaign, and product story we tell. This is a hands-on IC role where you will serve as the primary creative force behind our motion language, setting the standard for quality, consistency, and visual impact.

You will conceptualize and craft motion-led assets that span performance advertising, product explainers, social media, and live event experiences — work that directly reaches millions of students, counselors, educators, and institutions globally. We're looking for someone who brings both technical mastery and a strong creative point of view: someone who can independently take a brief from concept to final delivery, elevate the work of those around them, and evolve Cialfo's motion identity as the brand scales.

What you will be doing

Own the end-to-end creation of high-quality motion graphics and animated assets for digital marketing campaigns, product launches, social media, and events — from concept through to final export.
Develop and maintain Cialfo's motion design language, ensuring visual consistency and brand integrity across all animated touchpoints.
Produce animated explainers, promotional videos, performance ads, social-first content, and branded motion systems.
Translate static brand assets and campaign concepts into compelling motion narratives with strong timing, pacing, and visual rhythm.
Create animated typography, transitions, visual effects, and kinetic systems that align to — and actively push — brand guidelines.
Optimize and adapt motion assets for multiple platforms and formats: social, web, email, paid media, and live events.
Collaborate closely with marketing, content, and product design teams to bring campaign ideas to life, contributing creative direction — not just execution.
Mentor and provide motion-specific creative direction to junior designers or production partners where required.
Incorporate and synthesize feedback from multiple stakeholders into polished, on-time deliverables without compromising creative quality.
Stay ahead of emerging motion trends, tools, and AI-assisted workflows, bringing new capabilities into the team's creative process.

About you

Qualifications
- A degree or diploma in Motion Graphics, Animation, Multimedia Design, Visual Communication, or a related field.

Experience
- 8+ years of professional experience as a Motion Graphics Designer in an agency or in-house creative environment.
- A portfolio or showreel that demonstrates senior-level creative ownership — not just technical execution, but concept development, motion language design, and campaign-level. storytelling (mandatory — applications without a showreel or portfolio link will not be reviewed).
- Proven track record of building or stewarding a motion design system or language within a brand.
- Deep experience across the full motion output spectrum: performance marketing creatives, animated explainers, social-first formats, product narratives, and event visuals.
- Demonstrated ability to independently interpret and develop briefs with minimal direction.
- Experience collaborating with and influencing cross-functional teams across campaign rollouts.
- Background in advertising agencies strongly preferred.

Skills & qualities
- Expert-level proficiency in Adobe After Effects and Premiere Pro; strong working knowledge of Illustrator and Photoshop.
- Exceptional command of motion fundamentals: timing, pacing, easing, visual rhythm, and spatial storytelling.
- Deep expertise in animated typography, kinetic composition, transitions, and visual effects.
- Strong understanding of brand systems and the discipline to maintain consistency across animated formats at scale.
- Ability to manage multiple concurrent projects of varying complexity, consistently delivering high-quality work on deadline.
- Strong verbal and written English communication skills — able to present and defend creative decisions to non-design stakeholders.
- Comfortable working independently as a senior IC while contributing actively in cross-functional team settings.
- Curious, adaptable mindset with a proactive approach to emerging creative and AI-assisted tools.

Good to have
- Hands-on experience with AI-assisted creative tools such as Adobe Firefly, Runway, or similar — with a considered, brand-appropriate approach to their use.
- Experience designing for ed-tech, consumer apps, or internationally diverse audiences across Asia and the Middle East.
- Familiarity with basic UX principles and motion design for product interfaces.
- Working knowledge of Cinema 4D or other 3D tools for motion enhancement.

Senior Motion Graphics Designer

Job Description

Details