Senior Marketing Manager (Growth and Brand Marketing)

Your mission

THE ROLE
This is a senior marketing hire for Techspace across London and Berlin, owning growth marketing, brand, content and PR. You will manage two direct reports (one in London, one in Berlin) and sit within the commercial team, reporting to the CCO.

Your brief is to build the category, not just fill the pipeline. Pipeline follows category ownership. In practice, that means increasing direct demand, reducing reliance on broker channels over time, and building the pricing power that comes from being the obvious choice for ambitious technology companies.

This role sits alongside the Senior Marketing Manager - Ecosystem and Partnerships, who also reports to the CCO. That role owns community events, VC relationships, and partner-referred pipeline. Sales owns conversion. You own demand generation, brand, content, PR and the systems that connect marketing activity to commercial outcomes. The boundaries are clearly defined.

This is a player-manager role. You will set strategy and you will execute. We are a lean team and we expect our senior people to be hands-on.

RESPONSIBILITIES
Demand generation - supported by the Growth Marketing Lead

• Through the Growth Marketing Lead, own the outcome of our demand engine across paid, organic, and owned channels for all Techspace products (workspaces, meeting rooms, events) in London and Berlin.
• Support, through the Growth Marketing Lead, the building, deployment and optimising of campaigns in HubSpot, Google Ads, and LinkedIn that generate marketing-qualified leads at an efficient cost per lead.
• Develop and execute, with the Growth Marketing Lead, an inbound strategy anchored in the category narrative. Build target account lists using funding data, lease expiry intelligence, and ICP criteria; execute account-based marketing where the data supports it.
• Through the Growth Marketing Lead, own the outcome of lead nurturing workflows in HubSpot: sequences, automations, retargeting, and lifecycle stage progression that consistently move prospects through the funnel.

Brand and content strategy - supported by the Marketing and Creative Lead

• Own the Techspace brand across every channel and touchpoint. Ensure consistency of positioning, visual identity, and tone of voice.
• Direct the content calendar: member stories, case studies, thought leadership, social media, newsletter, podcast coordination, and video content.
• Ensure that content is anchored in the category narrative and serves the demand engine. Content that does not connect to commercial outcomes should not be produced.
• Manage the website (Webflow): listings, landing pages, UX optimisation, conversion rate improvement, and SEO/GEO performance.

Sales and marketing integration

• Work closely with the sales team to ensure marketing activity directly supports pipeline. Own the reporting loop: MQL volume, cost per lead, conversion rates, pipeline contribution, and marketing ROI. Report to the CCO.
• Coordinate with sales team on broker-facing marketing materials and availability communications, directing Marketing and Creative Lead on creative execution.

Team leadership

• Manage two direct reports: the Growth Marketing Lead in London (demand gen, paid performance, HubSpot) and the Marketing and Creative Lead in Berlin (brand, design, content production, website, photography/video). You will need to be effective managing across geographies.
• Set clear objectives, provide regular feedback, and create development pathways. Build a culture of measurement, experimentation, and commercial accountability. Activity without attribution is not valued.

AI and technology

• Actively leverage AI across the marketing function. We expect you to demonstrate how AI improves the speed, quality, or insight of your work and to embed it into your team’s daily operations.

Your profile

Required

• 6+ years of B2B marketing experience, with at least 2 years in a role spanning both demand generation and brand/content.
• Proven track record of building and running demand engines: paid performance, SEO, inbound, lead nurturing, and marketing automation.
• Strong working knowledge of HubSpot (CRM and Marketing Hub) and Google Ads. You should be able to build workflows, manage campaigns, and pull reports without relying on an agency.
• Experience managing direct reports. You have developed junior/mid-level marketers and held them to clear objectives.
• Commercially minded. You understand pipeline, conversion rates, and revenue metrics. You can hold a conversation with a sales team about pipeline coverage and vacancy data.
• AI fluency. You are already using AI tools in your work and can demonstrate how they improve speed, quality, or insight.
• Experience working in or marketing to the technology sector. You understand how growth-stage companies operate, how they make office decisions, and what they value.
• Strong written and verbal communication. You can write a compelling case study, brief a designer, and present a marketing plan to leadership.

Preferred

• Experience in the flexible workspace, commercial real estate, or proptech sector.
• Working knowledge of Webflow.
• Experience marketing across multiple geographies, particularly London and Berlin/DACH markets.
• Experience with account-based marketing strategies.

Why us?

Our Values 
Here are the values we care most about. Not only are they behaviours that best represent our team culture, but this also extends to new members and partners we intend to work alongside. 
We Are Open - we create environments that support openness and honesty. We listen to each other, challenge, support, and always assume positive intent. 
We Care - we care deeply about our fellow Techspacers, about serving our members and about our impact on the world.
We Move At Thoughtful Pace - we have a bias for action and being decisive. We trust each other to take risks and we learn from our mistakes. 
We Strive to Improve - we are ambitious, stretching ourselves to innovate and always do better.
We Seek Balance - we choose fun and fairness, and support each other to find our balance.