Performance Marketing Manager
Another›
📍Ciudad de México, MX
Posted 55mo ago · via lever
Apply on lever→Job Description
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6–8+ years of experience in Performance/Paid Media with ownership of high-spend accounts.
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Proven expertise in Google Ads, Meta Ads, and TikTok Ads (planning, execution, and optimization).
- Strategic thinking with a hands-on mentality.
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Experience optimizing toward high-value conversions (ideally deposits/sales/revenue, not just leads).
- Effective collaboration with creative teams and leadership.
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Strong analytical skills: critical reading of attribution models, cohorts, saturation, incrementality, and trade-offs.
- Extreme attention to detail (QA, tracking, budgets, pacing, compliance).
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Experience with GA4 (events, conversions, basic explorations) and UTM governance.
- Proactive mindset: does not wait for instructions; proposes, executes, and documents.
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Fluent English (C1 level) for communication and presentations.
- Executive communication skills: clear reporting, data storytelling, and actionable recommendations.
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Develop and lead strategy and planning focused on FTD (First-Time Deposits).
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Execute hands-on campaign management across Google, Meta, and TikTok platforms.
- Own measurement, attribution, and incrementality analysis (core responsibility of the role).
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Deliver reporting and insights tailored for C-level stakeholders.
- Design full-funnel media plans (awareness → registration → FTD) with clear hypotheses and structured testing roadmaps.
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Align measurement for FTD by defining events, conversions, and a clear “source of truth” (GA4 + reconciliation with client data when applicable).
- Ensure compliance with regulatory guidelines, audience targeting standards, platform policies, claims, and brand safety requirements.
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Operate under strict SLAs, ensuring rapid response times, urgent adjustments, and risk control.
Details
- Department
- another Mexico
- Work Type
- hybrid
- Locations
- Ciudad de México, MX
- Posted
- November 3, 2021
- Source
- lever