Marketing Manager B2B (all gender)

Your mission

Build marketing. Deliver leads. Measure impact.
In this role, you will be responsible for our B2B marketing. You will combine strategic thinking with operational implementation, make data-driven decisions, and bring processes and tools together in a way that works and has a measurable impact.
If you prefer to build things up rather than manage them, this is the place for you!

• Marketing Ownership: You are responsible for our end-to-end B2B marketing – from systems and processes to measurable impact on leads and growth.
• HubSpot & Automation: You further expand HubSpot as the central CRM and are responsible for automation, lead nurturing, funnel logic, and scoring.
• KPIs & Performance: You will define relevant metrics, ensure clean tracking, and derive concrete optimizations from data.
• Website & Conversion: You will continuously develop the website, landing pages, and funnels – with a clear focus on conversion and lead quality.
• Content & Visibility: You will systematically build visibility and demand for products that require explanation via SEO, content, newsletters, and LinkedIn.
• Paid Marketing & Budget: You will manage performance campaigns (Google/LinkedIn), allocate budgets in a targeted manner, and evaluate the impact.
• Events & Trade Shows: You plan and implement trade shows and events pragmatically, from preparation to on-site implementation.
• Sales Enablement: You ensure that marketing reaches sales – with materials, arguments, and content that really support sales in closing deals.

Your profile

• Experienced in B2B marketing: At least 3 years of relevant experience in B2B marketing, ideally in the SaaS, tech, or software environment of a start-up or scale-up.
• Data-driven: You work with KPIs, analyses, and reports and can create evaluations independently (e.g., in Excel/Sheets).
• Proficient with tools: You have very good operational knowledge of HubSpot and experience with GA4, WordPress, and common ad platforms (Google/LinkedIn).
• Generalist with depth: You understand B2B sales, customer journeys, and content for products that require explanation.
• Eloquent & willing to travel: You communicate effortlessly in German (C2) and English (C1) and are flexible when it comes to trade fair appearances and events.
• Ownership & drive: You take responsibility, recognize when action is needed, and actively drive issues forward. Delivery is more important to you than perfection.

What we offer

• A role with clear responsibilities and real creative freedom
• Direct influence on the growth and visibility of our company
• Short decision-making processes and collaboration on an equal footing
• A working environment that focuses on measurable impact and collaboration
• Self-organized teams with a focus on results
• Exchange on an equal footing and continuous peer-to-peer learning
• The opportunity to build and shape marketing in a scale-up in a sustainable way

Our benefits

• Hybrid working model with 1-2 days on site in Bonn
• Take advantage of our company pension plan at commission-free rates - because your future is important to us!
• Your first working day in Bonn - including team lunch and an introduction to the world of DeepUp (remote start also possible)
• Team events in our modern office, where networking and having fun are most important
• A cozy coffee lounge to relax during your breaks
• A buddy program for a successful onboarding
• Flexible organization of your (working) day in coordination with your team
• Modern work equipment according to your needs
• Look forward to 30 days of vacation as well as Christmas and New Year's Eve on top

How to apply

Sounds like you and you want to join #TeamDeepUp? Just click on the "Apply Now" button and convince us that you are a good fit for us!

Other notes:
We assess every application on the basis of skills and competencies, regardless of age, gender identity, ethnicity, sexual orientation, disability or religion.

Your connection to us