Marketing and Comms Lead

Why Ankar

At Ankar, we are building the innovation tools for the AI era. You will be reinventing how the world invents. It’s a massive challenge: 90% of S&P 500 company value is in intangible assets like intellectual property (IP). Yet the teams creating this value spend half their time sifting through documents instead of pushing the frontier. We’re building transformative tools to empower inventors in tackling the toughest problems in the world. We’re already working with the world’s most innovative companies. Industry leaders like L’Oréal and Valeo are already using our products, and that foundation is enabling us to take on increasingly complex problems across the trillion dollar innovation market.

The Role

We're looking for a visionary Product Marketer to own our positioning and sales enablement.

This is a critical role that blends strategy with hands-on execution. You will shape our narrative at the user level, craft our competitive positioning and structure our launches. You will work closely with the product and go-to-market teams to identify our audiences, position the platform in the ecosystem and translate our story into scalable growth. You will translate the voice of the user into roadmap priorities, build strategic narratives and drive our brand campaigns targeting patent and R&D decision-makers

We are looking for someone who thrives in zero-to-one environments and can combine narrative instinct, ruthless prioritization, and executional intensity to build our product marketing and deliver tangible results.

What You'll Do

Shape the Narrative

• Collaborate with founders and sales, product, and go-to-market leadership to translate product and market insights into a focused brand messaging framework

• Produce compelling editorial content, such as blog articles and case studies, to define and evolve Ankar's positioning as a thought leader in the innovation and patent space across the US and Europe

Build the Marketing Engine

• Develop and execute the marketing strategy across content, website, social, campaigns, and events

• Design campaigns and programs that will bring Ankar into conversations with enterprise buyers

• Measure marketing success through commercial impact, not vanity metrics

Curate the Community

• Define, plan, and execute our presence at global industry events, client conferences, webinars, and sponsored forums — establishing clear success metrics

• Build and expand our community-led content by identifying key influencers and cultivating brand evangelists

What We're Looking For

• Proven experience in B2B marketing, ideally in high-growth SaaS startups or scale-ups selling to enterprise and/or legal audiences

• Exceptional writing skills in English across multiple formats (e.g., case studies, interviews, and thought leadership)

• Data-driven decision-maker with commercial acumen

• Strong design and editorial instinct

• Builder mindset with extreme ownership of outcomes

Preferred Requirements

• Comfortable collaborating with technical teams and translating complex products into clear, impactful narratives for non-technical audiences

• Ability to produce simple short-form video content for social distribution

Traits That Matter

Instinct & Taste: You will be instrumental in defining the brand positioning of Ankar through visuals and words. They need to flow.

Builder: You have a DIY mentality and aren't afraid to get your hands dirty. You will be organizing events, building visuals, writing articles, and more. You're resourceful and can do more with less.

Adaptable & Business-Savvy: You understand that marketing exists to support growth and revenue. You will monitor ROI and make sure we allocate resources to maximize impact.

Curious About Innovation: You have a deep love for science and innovation across disciplines, from biology to aeronautics.