Head of Media, StatesofMind.com

Pink Elephant exists to build the companies that will steer the revolution in mental health. Global mental health is an urgent, under-addressed crisis: 1 in 8 people (≈970M) live with a mental disorder, and depression and anxiety alone cost ~$1T in lost productivity each year. Progressive therapies have been shown to be up to 10 times more effective than conventional treatments, yet only 5% of people can access them. We’re here to change that by staking capital on verifiable breakthroughs and assembling founders, clinicians, and operators to turn today’s uncommon sessions into tomorrow’s standard of care.

One of our strategic products – statesofmind.com – a platform providing evidence based content about frontier mental health, science-backed tools and first verified providers directory of psychedelics journey support: medical, integration therapists, facilitators and sitters in Europe and Asia.

The Role

We are looking for a Head of Media: a person who is both a hands-on content creator and a systems builder - someone deeply embedded in the psychedelic ecosystem. The role will be responsible for cross-platform content creation and distribution, aiming to become the leading psychedelic media in Europe - measured in terms of user growth and retention.

Responsibilities: What You Will Drive

Content strategy & platform integration

• Define and execute the overall content strategy across formats: video, podcast, written, short-form, and interactive content.
• Build content as a core layer of the StatesOfMind product.
• Collaborate closely with the edtech part of Pink Elephant portfolio, integrating content into its products and user journeys.

Hands-on content creation

• Personally create high-impact content at scale - engaging practitioners, researchers, therapists&psychiatrists and relevant organizations’ stakeholders.
• Utilize AI/vibe-coding tools - Cursor/Claude/genAI tools - for content production&distribution&scaling.
• Host or develop podcast and video formats.
• Produce or oversee explainers, educational content, and storytelling formats that make complex topics accessible.
• Act as a visible voice of the platform and as States of Mind ambassador in the wider progressive mental health industry.

Distribution & partnerships growth

• Scale SEO content distribution across website, social media, Reddit, podcast, Substack, webinars.
• Build repeatable systems for organic growth and audience engagement.
• Establish scalable content workflows, calendars, and production pipelines.
• Optimize content performance using analytics, testing, and iteration.
• Build mostly barter-style partnerships with creators, media platforms, and ecosystem organizations.
• Build partnerships with relevant organizations - both commercial and non-profit: foundations, associations, other key industry media.
• Driving the platform community - building, activating it, and scaling.
  

Experience: What You Bring

• Solid experience and network in psychedelics, frontier mental health expertise would be a plus. Specifically, network and experience with psychedelic practitioners as well as understanding of the psychedelic-assisted therapy education world.
• Experience building or scaling content platforms, newsletters, podcasts, or media brands - including content automation and distribution.
• Understanding of how content drives acquisition, retention, and conversion across funnels.

• Personal public brand and experience in conducting interviews, recording podcasts, or creating viral video content.
• Strong storytelling instincts and ability to decompose complex topics in an engaging manner.
• Mission-driven motivation to expand access to knowledge and care.

Perks: Why Join Us

• Build a leading progressive mental health and psychedelics media, purposed at giving access to frontier mental health treatment methods.
• Start-up freedom, high autonomy in decision-making.
• Remote team of mission-driven and motivated professionals.