Head of External Communications

AdTech Holding is an Innovation hub based in Cyprus, which creates vibrant startup ecosystems and technologies for AdTech & MarTech projects.

Since 2011, AdTech Holding has been a starting point for an array of industry-leading advertising and digital marketing companies (PropellerAds, Zeydoo etc). Holding brings the most daring ideas to the market and creates cutting-edge solutions to deliver technology globally.

We are looking for a Head of External Communications (Cybersecurity & Anti-Fraud) for Adex project.

Requirements:

• Solid experience in external communications / PR / corporate communications, ideally within cybersecurity, anti-fraud, AdTech/MarTech, fintech, SaaS, or B2B tech.
• Proven track record leading earned media and external communications programs: interviews, quotes, bylines, announcements, and narrative positioning.
• Experience partnering closely with executives, legal, compliance, security, and product teams to align messaging on complex and sensitive topics.
• Strong understanding of global media dynamics; international PR experience is a plus.

 

Responsibilities:

Media relations & messaging

• Ability to craft and maintain a consistent external narrative: positioning, messaging framework, Q&A, talking points, and statements.
• Hands-on experience managing media relations end-to-end: pitching, briefings, reactive inquiries, embargoes, corrections, and follow-ups.
• Ability to communicate technical subjects clearly and accurately to non-technical audiences.
• Willingness to serve as a public face of the project when needed, including participation in industry events and discussion panels (e.g., roundtables, webinars, media briefings). Previous spokesperson / public-facing experience is a plus.
• Personal brand and active professional presence on social media (e.g., LinkedIn/X) to support thought leadership and visibility is a plus.

Writing & content

• Ability to tailor messaging to different stakeholders: media, partners, customers, industry bodies, and internal teams.
• Proven experience in editing a wide range of external communications materials in English, including press releases, statements, bylines/op-eds, executive messaging, crisis communications materials, and briefing documents.
• Data-driven approach: comfortable using coverage, sentiment, share of voice, SERP visibility, and monitoring insights to guide actions.

Reputation & issues management

• Solid experience in reputation management and issues response, including coordination on sensitive topics.
• Ability to run rapid-response workflows: intake → alignment → approval → publication, with strong judgment under pressure.
• Familiarity with ORM/SERP defense and proactive narrative building is a plus.

Stakeholder & agency management

• Strong cross-functional influence; can drive alignment without formal authority.
• Experience managing external vendors/agencies (PR, content, monitoring, research) and setting clear KPIs.
• High ownership and ability to build processes, playbooks, and standards from scratch.

Domain understanding

• Working knowledge of topics such as ad fraud, bot traffic, policy enforcement, threat prevention, malware/redirect risks, brand safety, and verification ecosystems (deep technical expertise not required, but must be able to learn fast and be accurate).
• Ability to translate security and anti-fraud initiatives into credible positioning and proof points.

Nice-to-haves

• Existing relationships with cybersecurity / tech / business media.
• Experience with analyst relations, industry associations, or awards submissions.

We offer freedom of choice: with us, you'd have a cafeteria benefits system where you can choose which benefits would fit your individual needs.

And, of course, a standard pack of benefits as well: health insurance, fully covered 10 working days of sick leave per year, 5 additional day-offs per year, English and other languages compensation, quarterly, and annual bonuses, corporate events, gifts, also food (yummy!) - you can find snacks in our worldwide working spaces and breakfasts & lunches in the offices!


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