Head of B2B Marketing

About us

VisioLab is AI-powered self-checkout for stadiums, arenas, university canteens, corporate campuses, and more. Founded in 2019 by Tim Niekamp and Iwo Gernemann, we're headquartered in Osnabrück with a US office in Boston. 400+ active systems, 3 continents, Series A closed. Our clients include teams from the NFL, NBA, MLS, and NHL. Every year, millions of people move faster through food service venues because of what we build.

The role

Build the function that puts VisioLab on the map.

VisioLab sits at the crossroads of sports, hospitality, and technology. Our product lives in stadiums, arenas, and high-traffic venues - places where speed, experience, and scale actually matter. We need a Head of B2B Marketing who owns the strategy and still runs the campaigns themselves when needed.

This is not a role for someone who delegates everything. You'll set direction and execute - building pipeline through LinkedIn and Google Ads, creating content that resonates with venue operators and F&B directors, and working shoulder-to-shoulder with Sales to turn marketing into revenue.

What you'll do

• Own VisioLab's brand positioning and messaging across US and European markets

• Run and optimise LinkedIn and Google Ads funnels end-to-end. From targeting and creative to conversion and reporting

• Build full-funnel campaigns that generate qualified pipeline Sales actually wants to work

• Shape content that speaks to venue operators, F&B directors, and C-suite buyers - case studies, thought leadership, event collateral

• Lead VisioLab's presence at key industry events: NRA Show, HITEC, sports tech conferences

• Partner tightly with Sales on enablement, ICP refinement, and pipeline velocity

• Track what works, cut what doesn't, and raise the bar continuously

What you'll bring

• 5+ years in B2B marketing - what you've built matters more than how long you've been doing it

• Proven, hands-on experience running LinkedIn and Google Ads campaigns for B2B products, including full-funnel ownership from setup to optimisation

• Experience marketing to enterprise or mid-market buyers in operationally complex industries - sports, hospitality, or venue tech is a strong plus

• Strong instinct for what resonates with a US sports and hospitality audience

• Comfortable operating across European and US markets

• Fluent in HubSpot, marketing automation, and analytics

• Excellent written and verbal communication in English; German is a plus

What We Can Offer You

• Direct reporting line to the founders

• Marketing is a growth driver here, not a support function

• High trust, low politics, fast decisions

• Remote-first, with occasional travel to our Osnabrück office (or exciting trade shows & world class client venues)

• Subsidized sport membership & other benefits

• Competitive salary

• A product live in NFL, NBA, and NHL venues - and a story that's only getting bigger