GTM Generalist

What We Do

Conduct is building the AI operating system for Enterprise IT, starting with the deepest cost center and innovation bottleneck in global business: the day-to-day operation, maintenance, and change management of mission-critical enterprise systems.

Across the world’s largest companies, thousands of internal analysts and developers, plus fleets of external consultants, spend their days manually understanding custom code, resolving incidents, analyzing processes, and preparing system change requests. For many enterprises, this translates into hundreds of millions of dollars per year just to keep core systems running, slowing down innovation at the very center of the business.

Conduct changes this fundamentally. We’re the first system that actually understands enterprise applications bottom-up: from the single code line, to logic, to entire system interdependencies and can reason about them the way the best human experts do, but at machine scale. We’re starting with SAP, the backbone of over 90% of global commerce. Customers such as Daimler Truck, Rittal, and Heidelberg Materials already use Conduct to automate system analysis, resolve issues in minutes, cut millions in IT spend, and accelerate ERP transformations by months.

But SAP is only the starting point. We’re building toward a future where enterprise systems are self-aware, self-healing, and continuously optimizing across the software stack. We turn Enterprise IT from a bottleneck to a driver of innovation velocity.

We are a high-talent-density team of ~24, founded by former Palantir engineering and product leaders and built around a simple principle: we hire only the most ambitious, driven, and dedicated people who want to build category-defining technology in a culture of intensity, ownership, and pace.

If you want to shape the new era of Enterprise System Intelligence, Conduct is where you can do the most important work of your career.

Role Responsibilities

As a GTM generalist, you’ll be the person customers think of as “Conduct” once the contract is signed, owning the day to day relationship that keeps each account healthy, supported, and moving forward. You’ll be the go to contact they trust and message, making the product feel real and valuable in their everyday work. At the same time, you’ll build the enablement engine behind the scenes, onboarding flows, operating rhythms, tooling, and reusable assets, so great service becomes a repeatable system and the customer function scales without needing headcount to grow linearly.

The core responsibilities include:

• Maintain lightweight, high-frequency relationships with key stakeholders in each account, including informal channels like texting where appropriate.

• Own core relationship/account management: regular check-ins, expectation-setting, escalation handling, and follow-through.

• Identify upsell and expansion opportunities.

• Build and improve internal tooling, onboarding flows, documentation, and automations to reduce manual overhead and avoid CS scaling linearly with customer count.

• Evaluate and implement modern customer success tooling (e.g., interactive onboarding that guides users through in-product workflows).

Candidate Profile

You'll thrive in this role if you enjoy solving complex problems, working closely with people, and creating structure in fast-moving environments. You're the kind of person who naturally turns messy threads into next steps, spots repeat problems and fixes them once, and you're comfortable owning outcomes without waiting for perfect instructions.

We're looking for someone who has:

• Strong analytical and problem-solving ability, and excellent written and verbal communication. You can be warm, direct, and clear with customers and internal teams alike.

• The ability to build trust with stakeholders and manage relationships with the real day-to-day owners of success inside each account.

• A practical "builder" mindset: you enjoy creating onboarding flows, templates, documentation, and internal tools that make things work better for everyone.

• Curiosity about how products work and how organisations adopt them, and the patience to guide people through change.

• Comfort working in an early-stage company where things evolve quickly, processes aren't always pre-defined, and your job includes helping to write them.

We're hiring at two levels and welcome interest from both:

• 0-2 years' experience: You're ready to move quickly from analysing problems to helping build solutions. You have strong instincts, high motivation, and are excited to develop your craft in a hands-on operational role rather than waiting for a more structured environment to learn in.

• 2+ years' experience: You've worked with enterprise customers before and have some scar tissue from designing process, not just following it. You can hit the ground running with accounts, and you bring a track record of building things like onboarding flows, playbooks, and internal tools that made life easier for a team.

Backgrounds that often map well include early CS or account hires at enterprise SaaS startups, ex-consultants (especially tech-focused) who want to move from advising to operating, early-career candidates from PPE or similar programmes, and people who've started in high-performance environments and want a more operational role. If you're smart, curious, and excited to be a hands-on generalist, we'd love to hear from you.

What "Good" Looks Like in This Role

• Customers see you as a reliable, trusted point of contact. Stakeholders respond quickly and you have strong relationships with the real owners of success inside each account.

• You can support multiple accounts while maintaining quality and clear communication, and help push account capacity higher as tooling and onboarding improve.

• Issues don't linger: customers get clear updates, crisp next steps, and fast resolution paths.

• You help customers adopt the product successfully and ensure they're getting real value from it.

• You identify repeated patterns across accounts and turn them into better documentation, onboarding materials, or internal processes. The engagement machine gets better over time.

• Expansion opportunities are spotted early and surfaced cleanly, without being pushy or derailing delivery.

This Role Isn't for You If...

• You prefer established organisations with mature processes already in place, and aren't excited to build tooling and mechanisms from scratch.

• You're primarily interested in advisory work rather than operating and building inside a company.

• Your approach to customer success is churn prevention within a fixed playbook, rather than proactive relationship ownership combined with operational building.

• You're uncomfortable with ambiguity, context-switching, or being accountable for both customer outcomes and the internal systems behind them.

• You prefer working independently rather than collaborating closely with customers and internal teams.

Working at Conduct

We’re a high-energy, high-trust team with big ambitions. Our culture blends focus, intensity, and humour: we’re serious about impact, but never take ourselves too seriously. We’re here to build a generational company, and we know that means pushing past limits whilst enjoying the ride together.

In our Fitzrovia office, collaboration is fast and constant. Everyone owns their outcomes and takes initiative, but we succeed only as a team. We believe in learning fast, supporting each other radically, and finding joy in the process.

We know that building a company is a journey that we are all on together - whether you’re a Co-Founder, an early hire, or a future colleague - and we are intentional about growing together as a team and as individuals. We therefore work with Diana Chapman, one of the world’s most renowned leadership coaches, to bring the principles of her Conscious Leadership movement into how we work as an organisation through company-wide executive coaching.

Benefits

We want Conduct to offer the best possible environment for everyone on the team to do their life’s work. Our benefits are designed with that in mind: we recognize that exceptional performance is a holistic endeavour so we support everyone in becoming the most successful, fulfilled, and healthy version of themselves.

💰 Generous cash compensation

🏦 Share options under the tax-efficient EMI scheme

🚑 Broad private health insurance including dental and optical cover

🤸‍♀️ Monthly wellbeing payment on top of your salary to spend as you see fit

🍔 Breakfast and dinner every day in the office

🍫 A truly unparalleled snack selection

😎 Biannual full-team offsites

🎉 Regular socials

📖 Coaching from Diana Chapman

✈️ Take-what-you-need leave policy

🧓 Pension salary sacrifice reinvestment scheme

We welcome applications from candidates who require visa sponsorship.

Conduct is an equal opportunities employer. Diversity is a non-negotiable asset to our company and our team. We believe that a variety of backgrounds, perspectives, and experiences makes us stronger and helps us build better together.

We particularly encourage applications from groups that are under-represented in technology and engineering, as we know that diverse teams create the best solutions.