AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.

Role Overview

We're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.

You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.

Key Responsibilities

SEO & GEO strategy to grow organic traffic and discoverability

Content production and distribution across channels

Landing page optimization and A/B testing

Lead generation from events and webinars

Paid acquisition where ROI can be demonstrated

Segment-specific go-to-market motions

KPIs

Primary: Number of experiments, account score growth & qualified leads for Sales

Secondary: Organic traffic, funnel conversion rates

Experience

3+ years in growth/demand gen in B2B SaaS (required)

Mobile app or gaming industry experience (strong plus)

Remote startup experience, European time zone

Tools (must-have)

Amplitude, Ahrefs, Google Search Console

Google Sheets (with Apps Script)

Asana, Slack, Intercom

Skills

Growth mindset

Data-driven, strong analytical and reporting skills

AI-proficient for content, research, and automation

A/B testing and CRO experience

Languages

Fluent English (required)

Russian, Spanish, Portuguese, or German (preferred)

What We Offer

Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)

Global team across Europe, UK, US, and Brazil

Conference participation in app, gaming, and product marketing events

Benefits & Perks

Equity options after probation

Quarterly performance bonuses

Annual team meetups and company all-hands offsite

Monthly coworking budget

Internal hackathons 2–3x per year

Equipment support (laptop, home office)

Growth

Direct CEO reporting and executive exposure

Cross-functional work with Product, Sales, and Customer Success

Measurable impact on company growth

Hiring Timeline

February: Accepting applications

March, weeks 1–2: First-round interviews

March, weeks 3–4: Panel interviews

By April 1: Final offer

Timeline may shift depending on candidate volume and quality

Growth Marketing Manager

Job Description