About Gushwork

Gushwork is reinventing how businesses get discovered online. We’re an agentic AI startup that helps B2B companies show up in AI answer engines like ChatGPT, Gemini, and Perplexity—by building a content engine on websites designed to attract AI visitors alongside human visitors.

We’re a US and Bengaluru-based company that’s raised over $11M from top-tier global VCs including SIG, Lightspeed, B Capital & Beenext. While search behavior is rapidly shifting toward AI, most B2B companies are being left behind. We’re changing that.

We’re at an exciting inflection point—moving fast, solving hard problems, and building technology that’s becoming critical infrastructure as AI reshapes how buyers find solutions. If you want to work on challenging problems with a talented team in a high-growth environment, we’d love to meet you.

More about the role below - if you feel it’s a fit, we are excited to meet you!

The Role

We're looking for a Sales Director to lead and scale our SMB sales team. You'll be a hands-on leader focused on coaching, deal acceleration, and building the sales infrastructure needed to hit aggressive growth targets. This is not a player-coach role—you won't carry an individual quota, but you'll be deeply involved in your team's deals: joining calls, unblocking negotiations, and driving pipeline velocity.

What You'll Own

Build & Execute the Outbound Motion (60% of time)

Manage and develop 8 Account Executives to begin with, and scale to a team of 50 in the next 12 months.

Hit monthly team quota which is set ahead of the month starting

Run deal reviews, pipeline scrubs, and weekly 1:1s with each AE

Identify skill gaps and provide targeted coaching on discovery, demos, objection handling

Build a culture of accountability, urgency, and continuous improvement

Own end-to-end outbound sales with a growing team of account executives: prospecting, qualification, demos, closing

Test and iterate on messaging, positioning, and sales tactics

Establish Sales Infrastructure (25% of time)

Build the sales playbooks for different scenarios: scripts, objection handling, pricing frameworks

Implement and optimize CRM workflows (pipeline management, forecasting, reporting)

Create deal qualification frameworks to improve win rates and reduce churn

Develop sales collateral: one-pagers, case studies, ROI calculators, competitive battlecards

Set up sales metrics and dashboards for pipeline visibility

Set Foundation for Team Scaling (15% of time)

Document best practices and create training materials for future hires

Build repeatable hiring and onboarding processes

Hiring 50+ account executives through the year

Establish and keep refining compensation structures and quota models based on business goals

What we're looking for?

10+ years in SMB SaaS outbound sales, with at least 5+ years in closing roles and 2+ years as a manager

Proven SMB velocity: Track record closing $1M ARR/year as an individual quota and $10M ARR+/year as a team quota

Outbound expertise: Built or scaled outbound motion (cold email, cold calling, LinkedIn)

Player-coach DNA: Comfortable both closing deals yourself and building systems

Quota attainment: Consistent 100%+ quota achievement in previous roles

Technical aptitude: Able to learn and articulate complex product (AI/search/martech)

Strong Preferences

Experience selling to non-SaaS industries like manufacturing, distributors, services

Background selling marketing or sales solutions

Startup experience (seed to Series C stage, 0-to-1 sales building)

Accelerators for over-quota performance—top performers earn significantly more

Qualified pipeline delivered daily by our BDR team—focus on closing, not prospecting

Fast feedback loops—short sales cycles mean you learn and earn quickly

Career growth—as we scale, top performers move into senior AE or team lead roles

Collaborative, high-performance culture where wins are celebrated and losses are learning moments

Flexible work environment with remote options

Director, Sales

Job Description

What You'll Own

What we're looking for?

Details