Associate Consultant, Growth & Marketing

Contract: Full-time; one-year fixed term, renewable

Remuneration: Competitive, based on experience and competence 

Location: Johannesburg, Cape Town, Nairobi, Lagos or Abuja

Reports to: Lead Advisor

About us

Africa Practice is a mission-led advocacy practice advising investors and development partners across the continent. Our mission is to shape a prosperous Africa that inspires the world. For over 20 years, we have been partnering with global investors, policy-makers, development partners and other changemakers to drive transformation on the continent.

 

Our insights and advocacy solutions are rooted in detailed systems and stakeholder understanding. We identify, generate, and analyse human-centred systems data to design impactful advocacy interventions. We deliver our world-class insights and advocacy solutions through our local presence, which transcends the African continent.

We operate as one company, with a diverse team working on a hybrid basis in Abuja, Cape Town, Dakar, Dar es Salaam, Gaborone, Johannesburg, Lagos, Nairobi, and London. We are risk analysts, development economists, advocates, storytellers, data scientists, policy experts,  systems thinkers and creative minds. Over 80% of our staff are African and over 50% are women. We have been a signatory to the UN Global Compact since 2021 and achieved B-Corp status in 2024.

About the role  

The Associate Consultant will be a dedicated marketing and business development support role,  focused on maintaining the commercial foundations that enable Africa Practice to grow our client base and win material opportunities, including multi-year grants and contracts. The successful candidate will demonstrate a proven ability to work as part of a growth engine that bridges the gap between marketing and business development, ensuring the client journey is smooth from the very first contact through to a long-term relationship.

Your role will involve supporting targeted campaigns and coordinating engagement with qualified leads and prospects. In addition to this, as a core member of Africa Practice’s Growth team, you will be responsible for ensuring that the assets and data needed for market engagement are organised, updated, and ready for use by the Growth team and the broader firm. The day-to-day will look like:

• Asset development & maintenance: regular updating of team biographies and CVs, case studies, and credentials to ensure they communicate Africa Practice’s brand story, unique value proposition, and differentiated solutions to ensure they are always collateral- and proposal-ready.
• Campaign delivery support: assist in the activation of marketing campaigns and thought leadership content by preparing content and supporting the positioning plans for leadership. This includes coordinating core support functions, such as content and event calendar maintenance, creative “brain trust” team scheduling, and content preparation and production.
• Proposal development: support Africa Practice’s responses to competitive and direct sales opportunities through coordinating the proposal development process. More specifically, by maintaining an accurate opportunity pipeline within Salesforce, capturing prospective opportunities from our procurement platform (DevelopmentAid), ensuring all competitive opportunities are screened through our selection criteria and Go/no-go, and that proposal leads are supported through the process with the required tools and assets.
• Data & analytics support: Maintaining up-to-date data on business development performance (Salesforce reports and dashboards) and marketing campaign performance; pulling data from Looker and Hubspot, and producing summary reports for distribution within the Growth team and across the organisation.
• Market intelligence research: conduct market research on a cross-section of actors relevant to our priority thematic areas and markets to inform Africa Practice’s positioning strategy and account growth plans.

What we are looking for

The successful candidate will demonstrate:

• At least 2-3 years of experience as a dedicated commercial team member
• A proven track record of developing and maintaining essential commercial documents—e.g. team bios and CVs, case studies, capabilities statements, and firm decks—accurate and ready to use for following up with prospective clients and drafting proposals (skills in data management and analytics are critical). 
• Ability to support integrated marketing campaigns, helping to turn initial interest into real revenue and strategic partnerships.
• Proven ability to prioritise deliverables across multiple workstreams while proactively communicating support needs to ensure project success.
• Proficiency in Salesforce and HubSpot is highly desirable.
• Digitally agile, with an understanding of how to use data and emerging tools to support marketing and business development goals.
• An understanding of how policy and advocacy work together to drive progress in these areas: the energy transition, food sovereignty, governance, the digital economy, and the innovation/startup ecosystem 
• Curiosity about politics, policy and social change in Africa and interest in tracking trends in our industry is essential  
• A general understanding of the issues critical to Africa’s future is advantageous. 

 

What we offer

We offer the successful candidate an opportunity to develop a rewarding career within a dynamic pan-African consultancy advising a prestigious portfolio of clients. This position offers:

• Competitive remuneration
• Immediate opportunities for growth
• Collaboration with a diverse and experienced team of colleagues
  
  

Don’t meet every single requirement? Studies have shown that women and people of colour are much less likely
to apply for a position unless they meet every single qualification. So this notwithstanding, if you are excited about this role, we would love to hear from you. At Africa Practice, we are dedicated to building an inclusive, diverse and authentic workplace. You might just be the new team member we are looking for – for this or other roles. 

Do you want to contribute to an influential and prosperous Africa, inspiring the world? We’re looking for Africa’s changemakers – smart people with strong analytical, advocacy, digital and problem-solving skills who can reconcile diverse perspectives to deliver sustainable change. 

Please send in your application by clicking on the “apply” button. 

Do include a cover letter explaining why you think you are suited to this position and indicating your availability. Your documents must be entitled with “*your name* Associate Consultant, Growth & Marketing”.

The vacancy is immediately open for suitable applications and will be closed as soon as a suitable candidate is identified. Early applications are advised.