About Softlight

Softlight is creating product and design agents that help you discover what to build.

Today's AI prototyping tools assume your first idea is what you should build. But strong product decisions are rarely made this way. Creating great products means navigating business, product, and customer complexity, then using those insights to explore a wide range of ideas.

Softlight learns your business, discovers product ideas, and designs them in ways you might not have thought of. It’s built for PMs, engineers, and designers. Our design partners range from growth stage startups to Fortune 500 companies.

We raised $3.2M from the best in product

AI that knows what to build can change the way products are created. So we're building a team that knows what the best products look like.

We created products at companies like Meta, Uber, and Citadel. And our investors include product execs, CEOs, and founders at companies like Stripe, Airbnb, and Plaid.

The Role

As a founding member, you’ll work closely with our founders and early team members to build the product, the company, and the culture. You'll own the full lifecycle of product: from identifying product opportunities, to sequencing, building, and shipping to customers. We’re early and run lean, so we expect you to bring an ownership mentality. The following includes (but is not limited to) what you’d work on:

• Talking to customers and synthesizing both company strategy and what they need into product direction

• Building the product with AI coding tools, that you’ll ship directly to our customers

• Making strategic calls about what we build next and why, working directly with our founders to define the roadmap

• Growing the team to find people you’d be proud to work with

About You

We don’t care about your number of years of experience. We care about what you can do. For this role, you:

• Can break down ambiguous problems into clear decisions, sequence what to build next, and drive alignment

• Eagerly use AI coding tools to build ambitious ideas

• Are excited about the product and design process

• Care about working on things that are not your “job”

Working at Softlight

We work in-person (in NYC) because it allows us to move faster, make better decisions, and have fun. We pay competitive salaries and equity packages and offer top-tier benefits.